Goodman's Rebranding

Goodman, the heating, ventilation and air conditioning (HVAC) manufacturer that designs, engineers and assembles its products in the United States recently launched a new look for its brand.

The rebranding is a comprehensive one, from its website, marketing and HVAC dealer support materials to its latest television and radio commercials. The new look is designed to be modern, fresh and focused on the benefits that Goodman products and its HVAC dealers bring to homeowners.

Studio WAC worked with Goodman in generating assets for this refreshing change. Coordinating with a photographer based in Miami producing raw assets, composite assets were produced to be used in all marketing materials, including newspaper ads, door hangers, postcards, billboards, maintenance postcards, vehicle wraps, home show displays and more. 

A member of the DAIKIN group, Houston-based Goodman Global, Inc. is a leading manufacturer of heating, ventilation and air conditioning products for residential and light commercial use. Goodman's products are predominantly sold through company-operated and independent distribution networks, with more than 1,000 total distribution points throughout North America. 

Managing Editor & Art Director